Recently, the China Consumer Association of sustainable consumption research projects, Department of Economics, Chinese Academy of social sciences, and l ' Oréal China joint results-"sustainable consumption study in China published in Beijing in 2012. Reports indicate that more than 80% of consumers often purchase simple, environmentally-friendly packaging products more and more the image of enterprise green packaging products. On February 1, in Shanghai local regulation of packaging the reduction national leaders. All the signs indicate that, simple and environmentally friendly packaging has become a selling point.
"Report on China's sustainable consumption research of 2012 is the first research report reflecting sustainable consumption situation in China, survey of consumer knowledge and behavior, puts sustainable consumption and sustainable consumption policy advice to national development. China consumers ' Association also issued a report on China's first sustainable consumer guide.
Through an online questionnaire, China Group for sustainable consumption research projects, surveys in 6 cities, Beijing, Shanghai, Guangzhou, Shenyang, Xian, Chengdu, sustainable consumption status of 3,004 valid questionnaires were collected. Survey displayed, increasingly more of enterprise established green packaging products image; most consumers not agreed, excessive packaging; 80% above of consumers often purchase simple, environmental packaging products; not agreed survey object purchase simple, environmental of packaging products is is less than 2%; over 10% of by visit who said not clear whether purchase simple, environmental packaging products; refused to using plastic shopping bags six to consumers of shopping.